The Core Five

The Core Five

The five formulas that defined SKNY in 2025 — now, in one complete ritual.

Some products don’t just sell well.
They earn their place.

The Core Five brings together the five formulas our community returned to again and again — chosen for performance, feel, and the way they transform hair beyond the surface.

This is not a seasonal edit.
It’s a curated system built on results.

What’s inside the ritual

Smooth Mellow Shampoo
A gentle yet effective cleanse that tames frizz, restores softness and prepares the hair for treatment — without stripping or weight.

Smooth Calm Daily Mask
Instantly smooths the fiber while delivering controlled hydration and alignment.
Softness that won’t settle — with structure that lasts.

Intense Care Treatment
A concentrated repair treatment designed to rebuild weakened hair from within.
Targets internal damage caused by heat, stress and chemical exposure.

Style Memory Lotion
Flexible styling with memory and control.
Defines shape, enhances movement and helps styles hold their form — without stiffness or residue.

Concentrated Hair Serum
The final seal.
Adds shine, smoothness and protection while keeping hair light, fluid and touchable.

Why this ritual works

Each formula plays a specific role — cleansing, treating, strengthening, styling and finishing — creating a complete, balanced routine that adapts to daily life and delivers salon-level performance at home.

No excess.
No overlap.
Just what truly works.

How to use

Use the shampoo and mask as your foundation.
Apply the Intense Care Treatment as a weekly reset.
Style with the Style Memory Lotion and finish with the Concentrated Hair Serum for shine and protection.

The Best of 2025 Ritual
A smart reset.
Built on what proved itself.

⚠ WARNING for California Residents:
This product contains Diethanolamine (DEA), a chemical known to the State of California to cause cancer. For more information, go to www.P65Warnings.ca.gov