Shape Memory Gel

Hold should adapt—not resist.

Shape Memory Gel is designed to define, control, and maintain style with flexibility and natural movement. It creates a soft, structured hold that responds to motion while preserving the shape of the hairstyle throughout the day — including the lift at the root, where fine hair tends to fall first.

Ideal for layered cuts, curls, and fine hair — or any style that needs definition and body without stiffness or residue.

What you’ll notice over time:

✓ Flexible hold with natural movement
✓ Root lift that lasts, with body and no added weight
✓ Defined texture without stiffness or crunch
✓ Style that maintains shape and control throughout the day

How to use:
Apply a small amount to damp or towel-dried hair.
For volume, work it through the root area first, then distribute evenly through the lengths and style as desired. Blow dry or allow to air dry.
Can be reapplied to dry hair for touch-ups and redefinition.

Pro tip: Use a minimal amount and layer gradually to maintain flexibility and avoid buildup.

Powered by advanced styling technology:
Formulated with flexible polymers and conditioning agents, this gel creates a dynamic structure that adapts to movement while maintaining memory of form—holding lift and shape without compromising softness or touchability.

Crafted in Japan by Kosé. SKNY brings salon technology home — formulated and made in Japan by Kosé, from Stephen Knoll New York.

Full Ingredients (INCI):
WATER (AQUA), BUTYLENE GLYCOL, ALCOHOL, POLYURETHANE-14, TRIETHANOLAMINE, BETULA PLATYPHYLLA JAPONICA BARK EXTRACT, GLYCINE, HYDROLYZED WHEAT PROTEIN, POLYPHOSPHORYLCHOLINE GLYCOL ACRYLATE, ACRYLATES/STEARETH-20 ITACONATE COPOLYMER, AMP-ACRYLATES COPOLYMER, CARBOMER, DISODIUM EDTA, HYDROXYETHYLCELLULOSE, METHYLPARABEN, PHENOXYETHANOL, PROPYLPARABEN, SODIUM BENZOATE, FRAGRANCE (PARFUM)