Hair By Type

Every hair type has its own language

Understanding your hair type is the first step to getting the results you want.

Fine or Flat Hair

Struggles with volume and shape.

What it needs:
✓ Lightweight cleansing
✓ Structure without weight
✓ Root lift and movement

Recommended:
Light Bounce Shampoo + Light Texture Mask

Normal or Balanced Hair

Maintains shape but needs consistency.

What it needs:
✓ Gentle cleansing
✓ Balanced hydration
✓ Daily maintenance

Recommended:
Natural Touch Shampoo + Natural Finish Mask

Thick, Coarse, or Frizz-Prone Hair

Can feel dry, resistant, or hard to control.

What it needs:
✓ Deep hydration
✓ Smoothing and control
✓ Frizz protection

Recommended:
Smooth Mellow Shampoo + Smooth Calm Mask

Curly or Textured Hair

Needs moisture, definition, and flexibility.

What it needs:
✓ Hydration without heaviness
✓ Frizz control
✓ Shape retention

Recommended:
Smooth Calm Mask + Shape Memory Gel

The Goal

Not to change your hair—
but to support it.

So it moves better, feels softer, and responds the way it should.